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پيشتازی Lenovo در بی رونقی بازار كامپيوتر

پيشتازی Lenovo در بی رونقی بازار كامپيوتر

13:00 22 ژوئن در اخبار فناوری
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 آمارهاي جهاني نشان مي‌دهد وضعيت بازار كامپيوتر ايران ناهمسو با بازار جهاني كامپيوتر نيست. اگرچه دليل عمده ركود اقتصادي در بازار كامپيوتر ايران نوسانات نرخ ارز مي‌باشد، اما گزارشات حاكي از كاهش فروش جهاني كامپيوتر نسبت به سال گذشته است.

بر طبق نتايج بدست آمده از موسسه تحقيقاتي گارتنز (Gartner )،‌ فروش جهاني كامپيوتر در سه ماه دوم سال جاري ميلادي نسبت به همين دوره در سال گذشته 10.9 درصد كاهش يافته و به 76ميليون واحد رسيده است. اين امر نشان از كاهش فروش در پنح دوره متوالي است كه طولاني‌ترين دوران ركود در تاريخ بازار كامپوتر و امري بي‌سابقه بوده است.

Table-1همانگونه كه مشاهده مي‌شود‌ رقابت تنگاتنگLenovo  و  HP ادامه دارد ولي Lenovo همچنان داراي رتبه برتر در بازار جهاني كامپيوتر است. همچنين فروش جهاني شركت Dell  در مقايسه با سال قبل كاهش يافته است. فروش Acer  و Asus  نيز در سه ماهه دوم سال جاري در مقايسه با سال گذشته با كاهش شديدي مواجه بوده‌اند. اين وضعيت ناشي از استراتژي اين شركت‌ها براي خروج از بازار نوت‌بوك‌هاي ميني است. نمودار زير سهم بازار هريك از شركت‌ها را در بازار جهاني در سه ماهه دوم سال جاري ميلادي نشان مي‌دهد.

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